brand /brænd/ noun.
1. a particular product or a characteristic that serves to identify a particular product
Janenne C. deClouet Photography
Whether you are looking for someone to create a timeless family portrait, capture a wedding, update corporate photos, handle commercial work, or just to document life as it moves, Janenne is always looking to turn her lens toward something new and consider the possibilities. Together, we breathed new life into her classic black and white logo. It features a simple outline of a square, used throughout her branding as a viewfinder, serving to highlight the way she captures not just photos, but unforgettable moments for her clients.
Duc In Altum
This client came to me looking to brand her adventure business. The strong color scheme and use of a single font lent themselves to the cleanliness that was requested for the mark. The name 'Duc In Altum' comes from a bible verse - Luke 5:4 - and means 'draw into the deep.' Subtle nods to both the verse and the locations of these adventures (in some cases - Native American ground) were input in the design of the kayak - the straps on the left forming an arrowhead and the straps on the right, an ichthus.
My hairstylist came to me recently when she decided to rebrand the salon she's been working in for over ten years. She needed a brand that would reflect her happy, fun-loving nature (it's difficult to be sad around her) but also her ambition and love of hard work. I set out to find a font to represent each side of her story and when they overlapped, we arrived at a mark that really suits her perfectly.
Holy Cross Catholic Church
Holy Cross Catholic Church in Yorktown, TX began in 1868 as 'St. Mary's' and was at that time a simple wooden church built by Polish settlers of the area. In 1915, the church was devastated by a fire and had to be rebuilt. I was asked to develop a mark for Holy Cross' Centennial celebration in 2015 and thought it fitting that the only surviving original architectural element, the cross that tops the steeple, take center stage.
extension 18 films
extension 18 films came about in 2009 and was intended to be a collective of the world-class videography talent in Lafayette. Numerous players - both behind and in front of the camera - who passed through this endeavor have gone on to create culturally meaningful, locally shot pieces in the film industry.
Shop River Ranch
In 2009, the firm I was employed with was approached by a small collective of business owners from the still relatively new River Ranch development. Their dream was to form a co-operative and maximize advertising dollars to put River Ranch's Main Street on the map as a high-end shopping destination. Simple and clean, this mark has lasted through many seasons and an evolving lineup of businesses.
7 Chics began as the dream of a fashionable Lafayette woman to own a boutique. The twist? That boutique wouldn't stop at dressing shoppers for an event, but would also provide professional makeup services. Inspired by the close friendship between herself and her 6 girlfriends, the name was easily decided upon. The mark, born of the two elements in her original concept, tells the complete story of this trendy and fashionable boutique.
Harvested from local bees, Pungo Honey is based in the area of Tidewater, Virginia. In my visual research for this client, I was drawn to encyclopedia illustrations of bees and their visually translucent quality. Layering the bee element with a vintage map of the area created a intricate mark that goes beyond the typical cartoon bees and bear shaped bottles.
Rêves Doux Resort
French for 'sweet dreams', Rêves Doux resort was my senior thesis project at UL. Tasked with concepting and branding a hotel, my submission was a Parisian resort catering to destination weddings and honeymoons. The mark was based on the large and beautiful chandelier which had inspired the renovation that restored the hotel to it's former glory.
Tanglewood Farm Eventing
Since sold in 2012, Tanglewood Farm was an equestrian facility located in Southern Pines, North Carolina. It served as base of operations for event rider Robert Costello's training and sales operation with his then partner Leila Clay of C&C Sporthorse, Inc. In pairing the weathered edges of the chosen font and the simple arc - suggestive of the motion of a leaping event horse - a simple yet meaningful mark was found.
When I first spoke with Adrienne about her logo, she stressed that she would love to be known for her love and knowledge of the Acadiana area. I was inspired by my then recent stay-for-study in Florence, Italy and the thin lines found in home blueprints. The final ask - to incorporate a recognized icon of the Lafayette area (the Florentine giglio, resembling the fleur-de-lis), fulfilled all of the client's requests.